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Well, after a whirlwind summer, I can proudly announce I have joined Spotify as an Agile Coach here in Stockholm Sweden. I just completed my first week, and before entering bootcamp I wanted to share some thoughts, observations, and comments from week one.

Surface observations

Spotify, for those of you who don’t know, is a music streaming company founded in 2006 which today has about 40M active users and 10M paying customers.

The best way to think about what they do is to imagine having access to all of iTunes for free. You don’t download the songs. They are streamed to you in real time on whatever device you happen to be listening. Then for $10/month you can get rid of the occasional add – this is called the premium service. Spotify competes with Google and Apple in the music service industry.

Being a music tech company Spotify has some pretty incredible engineering talent. They have music players, iOS/Android clients, embedded hardware in speaker systems, not to mention some enormous scaling issues for when it comes to streaming music to people anywhere, anytime around the world. Very strong engineering.

They are also the most mature Agile shop I have ever had the chance of working with. They have been innovating in the Agile space for some time. Most of their challenges are organizational. Like how do we scale this thing.

For a good video on Agile at Spotify watch this.

http://vimeo.com/85490944

Sweden

This being Sweden, there is a strong culture of building consensus (similar to Japan). But different also in that there very little formal hierarchy. Spotify stress autonomy, and empowerment at a level I have never seen before in a company of it’s size. Every team here truly is a startup and empowered (and expected) to make their own decisions and follow through.

So overall, a very high-level of self awareness, a great deal of maturity, but an understanding that they haven’t got it all figured out (despite the number of daily tours and requests they give to other companies visiting the office, and asking them how they do it). They answer of course is there is no one way – this just happens to be the Spotify way.

Great challenges

Working here is also like having a front row seat to one of the greatest battles our industry is going to see – who is going to dominate music. Going up against the likes of Google and Apple is no small thing. And Spotify is well aware of the challenges they face.

Organizational scaling, reduced friction, iterating fast, and discovering the future before others have real meaning here. There are going to be some real challenges. And I feel very fortunate to be a part of that.

Coming soon

For my friends and family back in Canada stay tuned. Spotify is coming! There were some regulations from the Canadian government that needed to be sorted out before Spotify could launch, that that being complete Spotify should show up sometime I hope this year.

So stay tuned. Sign up. And listen to the music.

Cheers – Jonathan

Links

CEO Daniel EK Charlie Rose Interview

Personal blog of family life in Sweden