I love this picture of the bull by Picasso.

picasso-bull-image

It shows how much you can strip away, while still capturing the essence of what you are trying to represent.

Apple uses this picture within it’s internal training program. In there they use this, and other examples, to try to communicate the essence of what Apple does, and what it as a company stands for.

Google may come up with a remote requiring 78 buttons. At Apple we feel you can do it in three.

This design philosophy manifests itself in so many other ways. Writing, software, art. What can be taken away. What must be left.

Probably my favourite quote about writing:

I would have written a shorter letter but I didn’t have the time. – Mark Twain

Happy designing!