creativity-inc

In Creativity Inc, Ed Catmull describes a letter he received from Pixar animator Austin Madison, which he found particularly uplifting when it came to protecting and promoting Pixar’s culture.

To whom it may inspire,

I, like many of you artists out there constantly shift between two states. The first, and far more preferable of the two is white hot, in the zone, seat of the pants, firing on all cylinders creative mode.

This is when you lay your pen down and the ideas pour out like wine from a royal chalice. This happens about 3% of the time.

The other 97% of the time I am in the frustrated, struggling, office corner full of crumpled up paper mode.

The important thing is to slog diligently through this quagmire of discouragement and despair. Put on some audio commentary and listen to the stories of professionals who have been making films for decades going through the same slings and arrows of outrageous production problems.

In a word – persist.

Persist on telling your story. Persist on reaching your audience. Persist on staying true to your vision.

I think this is a great letter. The audio commentary Austin refers to is what you find in your blu ray DVD. Turn it on sometime. Listen to the struggles the artists and directors when through making that movie.

You’ll see it’s not magic. It’s a lot of hard work. But through the hard work, and persistence, magic can happen. And that is what we all love.