apple logo starbucks logo

People feel more productive when they use Apple computers.
The wine tastes better in Riedel glasses.
And people prefer it when the coffee is served in a Starbucks mug or cup.

Whether the products actually do these things on their own isn’t the point.

It’s how you feel, and whether you are more productive because of their use that counts.

Some people scoff at the extra cost of an Apple laptop compared to a PC notebook.
They don’t feel it’s worth the extra couple hundred bucks.

But if it makes you ‘feel’ better and inspires you to do things you otherwise wouldn’t, I say it’s worth it.

If buying an Apple laptop, or treating yourself to a cup of fine coffee motivates you to:

  • start that book
  • write the blog, or
  • attend that night class

go for it. The extra couple dollars you spend getting your butt in gear will more than pay for itself with the art you create.

And their is no shame in personally harnessing the power of a brand.